Oct 17, 2017 | By Erin Rechner
Request a demo and see WGSN for yourself.
This upcoming holiday season will be more magical with Disney‘s pop-up shop coming to Harrods‘ toy department. The must-visit store opened in mid-October and covers 7,000 square feet on the famed London department store’s fourth floor. The shop features new products, interactive stations, and fun events for little ones. A Princess Parlour boasts a collection of outfits for girls to dress-up as their favorite Disney characters. Post makeover, the little princesses can pose against an iconic Disney background for a professional photo.
Cinderella, the featured Disney princess at Harrods pop-up shop, presents a new high definition version of the classic film. To further celebrate the beloved princess, girls can enjoy the Cinderella Slipper Salon where a limited-edition pair of embellished glass slippers is the ultimate dress-up accessory.
Moving away from the pink and glitter, other sections are dedicated to popular films like Toy Story and Cars while an interactive area lets the whole family watch iconic clips from Disney films. The pop-up shop will be open until January.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.