May 18, 2017 | By Allison Goodfellow-Ash
Request a demo and see WGSN for yourself.
Very French Gangsters might be the incredibly cool eyewear for children that you are looking for.
The French prescription eyewear company for kids ages 3 to 10, pushes the boundaries of cool.
The brand kicked off with three chic collections for their launch A/W11-12, which included “Very Bombe”, “Very PanPan” and “Very Boss” – and since then, the campaigns have gone from strength to strength so that kids can rock shades that scream cool. Mini-me styles are cemented with eyewear that’s both functional and an update from the traditional styles.
Very French Gangsters campaign
The latest collection might be our favourite, themed around the idea of a Ping-Pong tournament, the styling is an ode to activewear, and includes a range of eyewear styles from retro to cat eye. For young female consumers, there’s also a capsule collection of decorative hair ties that are available as part of this season’s offerings.
The brand got it start back in 2012, thanks to Paris-based duo Anne Masanet and Karoline Bothorel-Bolzinger, and offers sunglasses as well as reading glasses.
Be sure to check out more of their collection here.
Want more innovative eyewear brands? Check out our blog here
Join WGSN for footwear and accessories trends, trade show reports and new brands to watch.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.