Jul 11, 2017 | By WGSN Insider
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On your last trip to American Apparel for disco spandex you may have noticed the children’s section at the predominately young women’s and men’s shop is blowing up. The brand synonymous with provocative dancewear for teens is expanding into the most adorable childrenswear assortment of preppy, clean cut basics that rival Crewcuts.
Thanks to Antenna Mag we found an ad showcasing American Apparel’s new squeaky-clean kid-approved image with breakdancers, Jalen Testerman and Lil Demon, battling to Claude Debussy’s Clare de Lune. Fancy.
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