Login

HOT LINE | American Apparel Kids

On your last trip to American Apparel for disco spandex you may have noticed the children’s section at the predominately young women’s and men’s shop is blowing up. The brand synonymous with provocative dancewear for teens is expanding into the most adorable childrenswear assortment of preppy, clean cut basics that rival Crewcuts.

Thanks to Antenna Mag we found an ad showcasing American Apparel’s new squeaky-clean kid-approved image with breakdancers, Jalen Testerman and Lil Demon, battling to Claude Debussy’s Clare de Lune. Fancy.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin