Hot Like Pink


The summer season kicked off last weekend in Milan with another event in the Punks Wear Prada party series, the number one event in the city. In an open-air location, a DJ spun for the group of stylish hipsters that showed up, all clad in pink. Appropriately named, Hot Like Pink, the party launched with 1000 hot pink balloons released into the air. Attendees were required to adhere to a strict dress code of anything pink. Everything from clothes and hair accessories to cummerbunds and bags displayed this newly popular color.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.