Sep 13, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Amongst all the madness of the current S/S 14 menswear shows, Stylesight’s denim team uncovered an inspirational presentation by New York cult label Hood By Air. While the S/S 13 show received little coverage, Stylesight wanted to revisit the collection and highlight some of the key denim pieces that didn’t make the runway review.
Shayne Oliver and his cult favorite menswear label Hood By Air (HBA), have been taking New York’s front row by storm over the past two seasons with their futuristic and luxe take on streetwear. In its short six years of existence, the label has been making waves in the urban market with heavyweight endorses like A$AP Rocky, Kanye West and Nicola Formichetti sporting their range of subversive graphic print T-shirts and sweatshirts. While the streetwear thread still runs through Oliver’s clothes, which are sold out throughout boutiques like Opening Ceromony, Collette and Selfridges, the designer has focused on cut as much as content in his latest collections and leveraged the label to an international lifestyle brand.
The S/S 13 collection saw HBA expand upon its futuristic aesthetic with a combination of various streetwear looks that took influence from early `90s music and the then gritty subculture of downtown New York. Of course denim was heavy throughout, with Oliver introducing his vision of unorthodox styles that ranged from workwear to gothic. Elongated trucker jackets, ergonomic chore coats and culottes were among the interesting array of silhouettes, each presented in monotone themes that nodded to the brands minimalist aesthetic. The presentation, named “STITCHES”, was held as part of New York Fashion Week and was staged on the OUT hotel‘s astroturf rooftop. The fully interactive show invited guests to walk around, photograph and interact with the models, that included performance artist BOYCHILD.
Take a look at the video below to see all the action.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.