Mar 17, 2017 | By Sidney Morgan-Petro
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Jun 06, 2014
Using bold statement colours and prints in light fabrics – absolutely vital for Hong Kong’s humid summers – the collection plays on traditional Chinese design elements with a modern update. This humorous approach, which Goods of Desire has become synonymous with, can be seen in the use of Chinese style dragon prints and pattern making but presented in contemporary shapes.
Paola Sinisterra of Tangram says of the collection: “We took cues from the lively urban landscape of Hong Kong and its close entwinement with nature”, while Douglas Young of Goods of Desire adds: “the first collection was inspired by Hong Kong’s colourful concrete architecture and dreamlike parks. This time we wanted something completely different like the wind jungle engulfing the city – an exploration of Hong Kong’s more tropical side”. This interplay between lush nature and the concrete city was drawn on when creating the campaign photos: the setting resembles a vibrant Borneo rainforest, yet was actually located just a few steps away from a busy industrial area.
The collection is available at G.O.D.’s must see store on Hollywood Road in SOHO and will soon be at their new location in PMQ. Stylesight readers can explore Douglas’s favourite spots in Hong Kong by checking out our exclusive Citizen Hip Report with Douglas here.
48 Hollywood Road, SOHO, Hong Kong / 852 2805 1876
Images courtesy of G.O.D. and Glenn Eugen Ellingsen
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