May 23, 2019 | By Alice Gividen
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Already breeding a cult following from its presence in Lane Crawford, Sacai comes back to Hong Kong with a stand-alone shop on On Lan Street as the Japanese brand’s first overseas store outside its homeland. The store design is managed by Sacai’s own creative team, and features furniture-cum-artworks by Ryota Morikawa from the Japanese art collective Gelchop. An overall industrial aesthetic is executed from the entry, whereby the pavement stones climb up the wall, and extend to the interior where racks of different heights immediately associate with Hong Kong’s image as a concrete jungle. In partnership with Hong Kong’s leading fashion company Joyce, the new store chooses the location of On Lan Street which is slated to be Hong Kong’s new destination for luxury shopping with such neighbours as J.Crew Men, Missoni, Rupert Sanderson and soon-to-open Thom Browne and Rick Owens. The label’s timeless, innovative and feminine style is soon to reach the Beijing audience in April with a freestanding store in Sanlitun. – Maria Mao Cui
Shop 2B, G/F, 18 On Lan Street / 852 2285 9080
Images by WGSN
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