After making its debut at London’s Harrods this May, Pradasphere crossed the Atlantic and landed in Pier 4 Central, Hong Kong.
After making its debut at London’s Harrods this May, Pradasphere crossed the Atlantic and landed in Pier 4 Central, Hong Kong. The exhibition is situated on a rooftop overlooking the harbour. Visitors are greeted by a trove of luxury goods – made from fine leather, ivory, silver and tortoiseshell – by Mario Prada, the founder of Prada who gained a reputation for his unerring eye and exquisite taste. The centre stage is given to six glass vitrines representing six areas of Prada’s enduring styles: Modernism, Figuration, Continentalism, Excessivity, Animality, and Femasculinity. Each style is presented by a dozen mannequins in full Prada looks from the past three decades, enabling visitors to admire the classic composition, innovative materials, prints, homage to European history, inspirations from nature, and androgynous elements signalling the success of the brand’s best creations.
The rarely-exhibited artefacts that inspired Prada’s luxurious collections, such as hand-embroidered tie-dye on silk, silk brocade with golden intarsia, hand-cut plastic and leather appliques on Shetland wool, are showcased at the end of the exhibition hall. Dominating the left wall is a multimedia timeline of images and videos documenting the brand’s history from 1975 till present day. Adjacent are Prada’s special exhibition models from Seoul and Milan, while the right side is dedicated to shoes and accessories. Among these are nylon shoes and bags transformed from their humble utilitarian use to become an experimentation of novel craft techniques.
–Maria Mao Cui
Central Ferry Pier 4
On view through December 5, 2014
Photos courtesy of Prada