Dec 06, 2018 | By Quentin Humphrey
Big data meets consumer insights. Experience WGSN.
From music to fashion, Maison Kitsuné has helped define and embody the French cool in many ways, with a cult following among indie music fans and latter-day hipsters from Paris, New York, Tokyo, and finally Hong Kong.The pop-up chose its location in one of the city’s most expensive strips of land in Causeway Bay – Fashion Walk, with cool neighbours such as Off-White, COS, A.P.C, and oft talked about boutiques Juice and Liger. Opened to much anticipation on March 18 with founders Masaya Kuroki, Gildas Loaëc in attendance, the pop-up is brought to Hong Kong by Kapok, and features a collaboration with artist André Saraiva for graffiti work in and around the shop lending it a gallery aesthetic. Shop in store the 1960s’ French New Wave-inspired S/S 15 junior staples, toned-down French chic classics, safari-influenced jungle print menswear, alongside fashionable accessories channelling urban voyager/varsity looks from New York’s New Era, among others. Opening through June 15, the pop-up will then open a permanent store around the corner on Kingston Street shortly afterwards. By then, music fans will be even more thrilled to see Kitsuné’s CDs on offer. – Maria Mao Cui
Fashion Walk Shop A, 42 Paterson Street, Causeway Bay / 852 2764 4933
Open through June 15
Images by WGSN
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.