17 hours ago | By Emily Cater
Request a demo to see WGSN for yourself.
Jun 27, 2014
Hong Kong’s coolest concept store Konzepp has recently opened a pop-up in Landmark, Central. Since its establishment in 2010 by internationally renowned artist manager and movie producer Willie Chan and award-winning designer/producer Geoff Tsui, Konzepp has continued to be a creative hub bringing local creatives together and stocking a plethora of limited edition collections and brands mostly exclusive to the store. The store is home to a wide range of womenswear, menswear, accessories and lifestyle product, and has now brought this innovative touch to Landmark in Central with a pop-up store with a difference.
Geoff Tsui designed the store interiors in collaboration with Rem D Koolhaas, Creative Director & Founder of United Nude. Drawing on Hong Kong’s iconic bamboo scaffolding that scales countless skyscrapers across the city, the interior design reinvents the space and explores bamboo’s practical and durable characteristics. Using a darker color palette compared to the bright yellow at Konzepp in Sheung Wan, the slick concrete backdrops are juxtaposed against the bamboo shelving units. Featured brands at the pop-up store include Berthold, Bluesville, Vitaly, Odeur, Faye Woo, Luis Buchinho, TandT Bangkok, Kitmen Keung and KYE.
Traditionally seen as a luxury label hub, Landmark might seem an unusual choice by some for this boutique seeing as the original Hong Kong flagship store is located on Tung Street in the trendy area of Sheung Wan. Stylesight asked founder and CEO Geoff Tsui a few questions about the origins of Konzepp, the pop-up store’s opening and its striking interior design. –Babette Radclyffe-Thomas
Stylesight: Why did you decide to open a pop-up in Landmark?
Geoff Tsui: Konzepp came out of passion for the promotion and creating a platform for young new designers and brands. The days of mass consumption is passing by us as individuality and self discovery and expression is uprising. More and more people are looking for that original item which is limited in quantity and defines the consumer with a story behind the creation of the products. We differentiate ourselves by not going into mass brands. We explore and discover a range of uniqueness from around the world and bring them to Hong Kong. When Landmark approached us, they wanted something different in their mall because every mall has the same shops carrying the same items.
Konzepp’s COO Louise Kwong: Landmark approached us because we are able to bring in different range of customers. We are a unique multi-brand store that’s passionate about design and creativity. They also love the fact that we carry a lot of exclusive items and collaborative products with different brands. It is also a great opportunity for us to explore different areas in fashion.
SS: What are the key differences or similarities between your Sheung Wan store and this pop-up store in Landmark?
GT: Whereas Tung is sunny and bright yellow; Landmark is dark and mysterious in comparison since the mall is already full of bright glittery marbled shops. We’re not about glamour, and although Landmark does allow us to bring in designers who have products that has a higher level of price range due to materials, craftsmanship, and product in methods, we still hold to our roots of the story behind each brand and what makes them interesting, and if it inspires. We also curated more affordable ranges at Landmark also. Customers who are used to Landmark pricing in fact finds our products still general on the low side because we do not believe in marking up prices too high to cover for marketing costs like big brands do. Instead, we’ve passed these savings to our customers so they can enjoy a more luxurious range of goods that are different but at the same time won’t cost you an arm and a leg.
SS: Can you tell me something about the store design?
GT: We chose to do the pop up with bamboo scaffolding because it’s a Hong Kong cultural icon everywhere around us and it suits a pop-up shop since it’s easy to set up and to take apart, minimizing wastage as every bamboo and piece of furniture in the Landmark shop can be reused. Again, we are encouraging people to think out of the box and visually entice them to dig out what they really think about themselves.
Pop-Up: Konzepp, Shop B9, The Landmark, 15 Queen’s Road Central, Hong Kong / 852 2385 8428
The store will be open to 31 July, 2014
Konzepp, 50 Tung Street, Sheung Wan / 852 2803 0339
Images courtesy of Konzepp
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.