Aug 02, 2018 | By Anna Ross
Get Street Style analysis as a WGSN subscriber
When I was around ten years old, my friend Bridget and I were asked to model in the windows of trashy mall clothier 5.7.9., which I thought went out of business until just now. We obviously thought this was the absolute coolest thing that would ever happen to us and we jumped at the chance. (I still canâ€™t believe our parents stood for this. They might not have been told.) The gig lasted for a couple of hours, during which we endured stares and sympathetic smiles from passerby and taunts from our fellow mallrats. At the time, I had no idea that kids my age did stuff like this on the regular, for brands far superior to 5.7.9. Even though my child modeling days are over, I still have a soft spot for childrenâ€™s clothes. Maybe itâ€™s my love of miniatures, or the fact that I can sometimes fit into them and save money, or maybe itâ€™s just that theyâ€™re so damn cute. Either way, I almost called my boyfriend and demanded a bébé (and that we rob a bank) when I saw that the always perfect Chloé had started designing for children. Stylesight was on hand at kidswear exhibition Pitti Bimbo in Florence, where the brandâ€™s signature bib fronts and classic French style were on display for the first time. Why is Chloé so great? More importantly, do you think they got to keep the clothes?
Missoni also presented their take on how the very rich should dress their children: in their famous multi-color chevron knits and patterns of course! This collection didnâ€™t make me want to procreate half as much as Chloe did, but it did feature some of the cutest be-ribboned sandals ever.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.