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Until March 24th, IKEA has set up mobile living rooms in four major metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors, resulting in a very surreal experience to say the least.

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  • linda cheung

    great idea..they should do this for NY subways

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