The retailer teams up with Australian singing teen sensation Cody and his band for their latest interactive campaign. WGSN Global News Editor Nigel Taylor reports
Hollister is looking to singer/songwriter Cody Simpson and his new band Coast House to put some #Instajoy in its 2015 Holiday campaign.
The teen/juniors retailer, part of the Abercrombie & Fitch stable, has released a film featuring a recent Coast House jam session on a rooftop in Manhattan Beach, California, to kick off its campaign.
Curated and integrated around the hashtag ‘Instajoy’, customers will have access to surprise events, musical performances and exclusive content across the brand’s social and digital channels.
Fran Horowitz, brand president of Hollister, said: “Cody Simpson and Coast House really resonate with our customers and we are thrilled to collaborate with them to bring #Instajoy to fans during the holidays.”
The band are outfitted in knitwear, fleece, plaid shirts and scarves, promoting Hollister ranges in the film.
On December 1, Simpson and Coast House will also help Hollister launch a philanthropic venture that runs alongside the campaign with non-profit organisation, Operation Warm.
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