Mar 15, 2017 | By WGSN Insider
While hobbling along the West Village’s cobblestone streets on a cold, blustery evening last week, we stumbled into the warm, inviting space of Tocca’s new boutique on 605 Hudson for their holiday shopping soirée. Hosted by none other than Poppy King, the Lipstick Queen, the beauty brand was celebrating the relaunch of its ready-to-wear collection newly designed by Emma Fletcher, the brains behind like-minded label Lyell.
Lacy Victorian-inspired blouses, delicate bralettes, flirty tap pants and cozy cardigans lining one side of the store directly mirror the fragrant bottles of perfume, lotions and candles the brand is known for along the opposite wall. From the lingerie to the laundry wash, Tocca’s thoughtful assortment thoroughly captures the lifestyle of a certain clientele: romantic, whimsical, unabashedly feminine – a modern gal yet a lover of all things vintage (and French). The timeless, charmingly packaged goods also make perfect gifts for the holidays, whether shopping for one’s mother or significant other.
For those who can’t make it out to 605 Hudson, Tocca’s current collection is available for purchase online.
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