5 hours ago | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Dec 23, 2017
By WGSN Insider
The holiday season is all about gifts. But this year we’ve seen the consumer become a little more discerning when it comes to purchase power. Brand values have never been so important to the consumer. So, we’ve launched our annual WGSN gift guide, but this year there’s a twist. The gift guide will be focused on cool products that give back and lovely companies with heartwarming values.
WGSN Alternative Holiday Gift Guide 2017
Day Twenty Three: Vegan Wool
Craft lover? Then get to know Ohhio, a lifestyle brand that our lifestyle and interiors team spotlighted. It was formed in 2015 and exclusively uses vegan braid, made from a cotton tube filled with hollowfibre. It’s easy to use, holds its shape well, and can be cleaned in a washing machine. Crafters will love this DIY kit and better yet the website even includes a tutorial on how to create something special with this yarn. With this huge material you can create the chunkiest of stitches, resulting in blankets and even baskets for pets. We love the handmade feel of this brand, and its ethical ethos.
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