HMV trials new retail concept in Asia: Digital and experiential

The entertainment retailer went through a major overhaul and is set to relaunch its concept store in Hong Kong in September, repositioning the space as a get-together place for the music and movie community.

The 12,500 sq ft shop, called HMVideal, features an area for live performance which could fit up to 300 people, DJ booths, a recording studio and a number of testing stations where customers can try high-end amplifiers and headphones.

Tablets are available around the shop for customers to scan barcodes on CDs and DVDs for customers to watch trailers and read up on product information, browse reviews, check out and have the items shipped to their home the next day.

The store is also equipped with Beacons so for customers who have the HMVideal app on their smartphones, they would receive personalised messages and promotions when they revisit the store.

The revamp came after a local businessman bought HMV’s operations in Hong Kong and Singapore last year, and the rights to develop the brands in mainland China, Taiwan and Macau.


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