Jan 25, 2011
Famous for clog footwear, shoe label Swedish Hasbeens has designed three new styles to be sold exclusively at retailer H&M. Beginning in April, around 150 H&M outposts will carry the new wooden-heeled designs, which include a “gladiator” style, a “heeled summer sandal,” and a “peep-toe slip-on wedge.” Multiple colors will be offered, and price points will range from € 49,95-€ 59,95.
The Swedish Hasbeens label was founded in 2007 by friends Cilla Wingård Neuman and Emy Blixt when Blixt was inspired by some vintage 70s clogs that she came across. The duo’s recreations of the vintage styles quickly gained an international following, and have been embraced by trendsetting celebs like Sarah Jessica Parker and Maggie Gyllenhaal. It’s not surprising that H&M has selected the brand as a co-collaborator, as clog styles have never been more popular.
Click on the following links to see recent clog footwear reports:
December 10 Retail Analysis > Clogs Continue
Summer 10 Retail Analysis > Wood You
Retail Comp > The Lace-up Clog Boot
Retail Comp > The Slingback Clog
Women’s Footwear Roadmap F/W 11 > The Clog
Retail Comp > The Retro Clog Sandal
Speed To Market > The City Clog
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