H&M Partners with Cult Shoe Label Swedish Hasbeens


Famous for clog footwear, shoe label Swedish Hasbeens has designed three new styles to be sold exclusively at retailer H&M. Beginning in April, around 150 H&M outposts will carry the new wooden-heeled designs, which include a “gladiator” style, a “heeled summer sandal,” and a “peep-toe slip-on wedge.” Multiple colors will be offered, and price points will range from € 49,95-€ 59,95.

The Swedish Hasbeens label was founded in 2007 by friends Cilla Wingård Neuman and Emy Blixt when Blixt was inspired by some vintage 70s clogs that she came across. The duo’s recreations of the vintage styles quickly gained an international following, and have been embraced by trendsetting celebs like Sarah Jessica Parker and Maggie Gyllenhaal. It’s not surprising that H&M has selected the brand as a co-collaborator, as clog styles have never been more popular.

Click on the following links to see recent clog footwear reports:

December 10 Retail Analysis > Clogs Continue

Summer 10 Retail Analysis > Wood You

Retail Comp > The Lace-up Clog Boot

Retail Comp > The Slingback Clog

Women’s Footwear Roadmap F/W 11 > The Clog

Retail Comp > The Retro Clog Sandal

Speed To Market > The City Clog

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