May 14, 2018 | By WGSN Insider
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This week, Swedish retailer H&M launched its China e-commerce shop. The brand’s full product line, including its homeware collection is being stocked.
Appearing alongside the H&M Life blog, the the online shop is a smart way of expanding the brand’s reach into the country’s fast growing, lower tier cities while building on its existing market positioning.
Currently, shopping incentives for the new launch include free shipping till September 24, special discounted items for 49.9 RMB and 25% off a single item for new newsletter suscribers.
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