H&M Launches its Online Shop in China
By Sandy Chu

This week, Swedish retailer H&M launched its China e-commerce shop. The brand’s full product line, including its homeware collection is being stocked. Appearing alongside …

Sep 12, 2014
/

Like

This week, Swedish retailer H&M launched its China e-commerce shop. The brand’s full product line, including its homeware collection is being stocked.

Appearing alongside the H&M Life blog, the the online shop is a smart way of expanding the brand’s reach into the country’s fast growing, lower tier cities while building on its existing market positioning.

Currently, shopping incentives for the new launch include free shipping till September 24, special discounted items for 49.9 RMB and 25% off a single item for new newsletter suscribers.

 

  • kolin a jiri stoji za hovno j to zlodej


Subscribe to WGSN

blog_ad2
Big data meets consumer insights. Experience WGSN.

Related stories

7 photos
How Pantone's Colour of the year 2017 Greenery fits our colour predictions

3 photos
eBay's latest retail pop-up tracks shoppers emotions on camera

Amazon Go store
2 min
Amazon Go: The Store of The Future?

3 photos
Should retailers opt out of holiday discounting?

Burberry rejects Coach's multiple takeover offers