May 30, 2019 | By Louise Squire
Sep 22, 2016
By WGSN Insider
Hennes & Mauritz latest fashion collaboration will be with Kenzo.
The limited-edition capsule collection will debut in 250 select H&M stores and online on November 3. And, now H&M have released the first set of campaign images from the collaboration featuring model icon Iman, Chance the Rapper and rapper Suboi.
The images were shot by the iconic fashion and music photographer Jean-Paul Goude, famous for THAT iconic Grace Jones photo, and that #breaktheinternet Kim Kardashian image.
All of these teaser visuals are getting us even more excited for the product launch. The line is set to include apparel for women and men, as well as accessories. H&M did not reveal price points or the size of the collection.
“Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns,” H&M said in a statement released Wednesday.
“Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy and individuality for all,” it added.
Kenzo creative directors Lim and Leon said: “With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world.”
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