Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Scandinavian retail giant H&M offers a sustainable alternative to your average pair of jeans with the launch of their green line, Conscious.
Green initiatives are nothing new to Swedish fashion house H&M, but this autumn sees the brand take its green activity blue (or indigo rather) with the launch of their first ethical denim collection, Conscious. Launching in stores and online October 2, the collection will feature classic and wearable wardrobe staples, such as indigo jumpsuits, basic shirts, high-waisted, skinny and boyfriend jeans, which have all been manufactured with minimal water waste and low energy consumption. A range of sustainable and environmentally-friendly material alternatives have also been used including organic cotton, recycled wool, organic linen, and Tencel®; a fiber made from wood pulp. For men, the line will offer jackets, coats and pants and children can choose between jeans and eco-friendly overalls. Head to H&M stores from October 2, or visit their website, to get your hands on the new Conscious pieces.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.