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H+M Denim Style Guide

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Swedish high street giant H+M has come up with a new customer support idea to inspire and help the buyer who is overwhelmed with the denim on offer on the High Street.

They are releasing a monthly Denim Style Guide for both girls and guys that explores top denim trends from Grunge to Western, and guides the buyer through fits, washes and accessories.

The online guide serves as a mini-magazine with top bloggers Audry Rodgers and Kanayo King picking their top buys, Celebrity denim style explored, and ‘Ways to wear it’ pages.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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