16 hours ago | By WGSN Insider
One glance at your Apple Watch or the new smartphone you were gifted over the holidays proves that technology continues to fully integrate itself into our everyday lives. Apps evolve, tracking and monitoring our health and fitness. Smartphone and watch devices connect to the latest sneakers, improving the fit and comfort for the wearer’s needs. Colour, heat, light and advanced materials communicate with the devices, resulting in bespoke men’s and women’s designs, that go far beyond the traditional fitness wear we were once used to.
So, as we start a New Year and make those New Year resolutions, we take a look at the latest technologies making an impact when it comes to footwear, and our health and wellbeing.
Take a look at our top 5 active footwear brands below, these are the high-tech sneakers that are pushing the boundaries of fitness innovation.
Under Armour’s Architech sneaker connects your smart device to your sneaker. Specific Under Armour apps track the users distance travelled, calories burnt and alerts consumers about when to replace their sneakers. The Architech 3-D printed sole adds to the performance, offering lightweight energy return for all running abilities.
Digitsole heated insoles connect via your smartphone’s Bluetooth, resulting in underfoot comfort for indoor and outdoor activities. Ideal for skiing, hiking and cycling, the insoles temperature can be controlled depending on his/her needs. Tracking your activity is also a benefit, supporting not only the foot but also the leg.
On Running’s CloudTec® outsole offers underfoot support, working well for high performance training and barefoot running activities. The brand’s impact rubber outsole cushions the foot, perfect for a variety of terrains. Sole lugs adjust to vertical and horizontal movement, retaining energy for the wearer and reducing overall fatigue.
The brand’s E Sneaker uses refined sensors to monitor each stride, tracking his/her movements and emotions. Apps link to the upper and outsole fibres, using print and graphics to communicate running and walking results.
Orphe sneakers respond to sound and movement. Unique lighting sensors can be adjusted depending on your mood, injecting playful directions for dance activities. Designs adjust to the wearer’s preference, offering personalisation for the outsole.
So whether you’re a regular gym bunny or an active enthusiast these technical sneaker innovations will add to your everyday lifestyle.
Get ready to feel that burn!
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