Jul 18, 2018 | By Laura Welch
M&S showcased their A/W 18 press day last week, held at London’s prestigious Number One Marylebone.
The kidswear launch, ‘Everyday for Every Child’, included a special range of clothing designed for kids who may need a little extra help when dressing. From Velcro back openings intended for kids in wheelchairs, through to hidden care labels for extra comfort, the high street retailer is pioneering inclusivity within their clothing offer.
We spoke with the designer behind the range, who said the idea originated from customer feedback surrounding a gap in the market for truly inclusive, affordable clothing for kids with disabilities. Mums had resorted to adapting clothing themselves, and kids were restricted to what they could wear, so it’s exciting to see a large retailer offer up a solution.
What’s more, many items can also be found within the main range for the ultimate twinning look to be worn with brothers, sisters and friends. Find the range available online at M&S for A/W 18.
Here at WGSN we have been tracking how the kids fashion industry has been embracing individualism and inclusivity, a key take-away featured in The Message 2019
Zebedee Management is a London based model management working with talented kids who have disabilities. Through their agency, retailers River Island and Marks & Spencers have included a more diverse representation in their main stream media and fashion campaigns.
Unisex fashion retailer Haus of JR campaigned for National Autism day with a photoshoot in February, and Tommy Hilfiger launched their Tommy adaptive range earlier this year, featured in WGSN’s April ICYMI report.
Fashion editorial L’enfanterrible Magazine have released a series of images of identical twins and included Down Syndrome twins Harry and Thomas in the magazine.
With meaningful hashtags such as #labelsareforclothes and #changingthefaceofbeauty coming to the fore within the fashion industry, we hope for this change in mindset to continue, with brands showcasing diversity and inclusivity to empower the next generation of little fashionistas.
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