Jul 17, 2018 | By Olivia Barnes
Request a demo and see WGSN for yourself.
Fashion’s most loveable mouse is no stranger to the catwalk and the retail sphere. This season alone, the mouse will be spotted teaming up with British print designer Cath Kidston for a fashion and interiors collection that launches on September 26th and across the pond, US retailer Gap is also teaming up with Disney for a Mickey and Minnie Mouse themed clothing line set to hit stores in October.
WGSN has tracked Mickey’s movements from a sport & street trend alert in 2010, a festival flash in 2012, and an emerging trend report to the 2014 collaboration between Copenhagen-based streetwear brand Wood Wood and Disney on their capsule collection for both men and women. The twenty-four piece collection featured Mickey Mouse stretched and distorted for an original take on the familiar cartoon.
In honour of Disney’s most famous mouse we look back at his many popular runway appearances.–Matt Feniger & Stephen Garner
Love this? For more on winning licensing collaborations in retail, head here.
Want more? Join WGSN for in-depth fashion coverage, retail analysis and licensing updates.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.