Mar 23, 2017 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Mar 28, 2013
This beautiful and intimate, pop up gallery space in New York is by appointment only, and is currently residing in a disused subway staircase in Lower Manhattan.
Discreet in appearance, S2A is accessed through a small red door. Once inside, visitors pay a small fee of $2.50 before being led down a narrow stairwell to the exhibition area. Only three visitors can be inside the gallery at any one time due to its miniature size, making for an experience that is truly “intimate and human in scale,” explain British publishing house, Phaidon.
“(It’s) a very different experience from the hyperbolic, gargantuan spaces of the blue chip gallery scene further uptown.”
The project idea comes courtesy of an anonymous trio of artists, who have decided to keep their identities intact – inspired by the early 20th century art group Société Anonyme, whose key members included Man Ray and Marcel Duchamp.
This is a great example of our our F/W 14 Megatrends forecast Quietude, in which we touch on the subjects of anonymity, and intimate and escapist spaces – away from the bustle of modern life. Find out more about the gallery and current and future exhibitions via the website. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.