Oct 26, 2018 | By Joanna McGinn
Request a demo to see WGSN for yourself.
Hermès has finally opened it’s long-awaited Left Bank location, the brand’s second largest in the world. The store is located in the vast and vacant swimming pool that once belonged to the Lutetia hotel, which has been refilled with innovative retail concepts and the radical design of RDAI Architects.
The location features three huts carved from woven ash wood, which rise 9m high from the pool floor to the skylights. They house the women’s ready-to-wear collection, as well as the Hermès home furnishings line.
A fourth structure lies on the staircase, connecting the main entrance with the former swimming pool, which has been meticulously restored with glittering mosaics, and is overlooked by ironwork balconies.
There is an on-site floral shop curated by Baptiste Pitou, as well as a small but carefully edited bookstore called Chaine d’Encre. For clients looking for the full Hermès lifestyle experience there is Le Plongeoir; a luxurious tearoom offering 16 blends from around the world.
17 rue de Sèvres 75006
Photos: Courtesy of LuxuryCulture
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.