Sound the alarm… For all those New Yorkers out there who love the Portland-based sustainable apparel line Nau….it’s time to get your holiday shopping on. Last week the eco-conscious label opened up a Pop-Up store at 69 Mercer Street, smack dab in the middle of SOHO. The bi-level location housed an opening launch party where guests sipped on spirits, while listening to downtown’s staple go-to band, Secret Machines give a live performance.


The technical-performance driven collection of urban+outdoor apparel was displayed  throughout the space “using materials that were almost entirely rooted in New York City’s waste stream — fallen tree limbs found on the street, timber and metal pipes from derelict Brooklyn factories and piles of discarded cardboard boxes — so that when the store closes, at least the garbage won’t be new”.



Stylesight had a chance to briefly chat with Nau’s Design Director, Peter Kallen. He shared, “It’s a real dream to come to New York City and have this Pop-Up store.” Also adding, “We’ve long been aware of New Yorkers gravitating to our apparel, so it’s nice to finally be here.”


The Here/Nau/NYC  Pop-Up store will be open until December 31st 2009. it will also showcase additional environmentally minded brands such as: Horny Toad, Fretag, Timberland, Stewart + Brown, Loomstate, Toms and more.


Future events are in the works, so keep an eye on the Nau Calendar to catch shows featuring artists like Zee Avi, Will Dailey, Har Mar Superstar, Cotton Jones and the Honey Brothers.

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