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How healing crystals are making their mark in multiple retail sectors

Healing crystals - Gem Water bottles

Healing crystals

The rising trend for spirituality and holistic wellness is starting to hit the mainstream. At the NY NOW trade show last week this theme was prevalent in the large selection of housewares, gift, and handmade products exhibited.

One such wellness solution that caught my eye at the show was crystal healing. The use of gemstones in furniture and decor was present throughout the show, but a few brands took this one step further, championing stones based on their different energies to promote both inner and outer health.

Gem Water, the North American distributor of VitaJuwel, exhibited a collection of drinkware products including water bottles, wands, and decanters designed to enhance water through real gemstones and crystals. Through the infusion of gem stones to water, there is a boost in pH and oxygen levels to give an added health benefit to everyday water. For example, their Cupid’s Kiss Gem Water bottle contains the romantic power of rose quartz in its hand blown glass pod to aid in the discovery of self-love.

In addition to gemstone infused hydration, Cast of Stones brand offered gifting products centred around crystal healing. These gift sets contained a combination of crystals and stones whose energies have benefits such as love, reducing anxiety and building health and vitality. The sets come with information about where the stones are sourced and how they work.

From an industry perspective, these new crystal products are interesting because they are not solely limited to the wellness movement. With this growing range of crystal products, these stones can reach a wider audience, since they can be merchandised and marketed in so many different retail sectors, from health and wellbeing, to food to drink, to gifting to interiors. This growing trend is worth keeping an eye on.

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