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Head of LevisXX Interview

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An insightful and interesting interview has been published by Sportswear International online with Maurizio Donadi, head of the Levi’sXX division, about how Levi’s Vintage Clothing is becoming more and more global and how the company is changing from a marketing driven company to a product driven company. The interview also covers both LVC and Levis Made and Crafted, as well as the new Tokyo store and a bit about Donadi’s background. Worth a read

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