Hasta makes performance menswear for easygoing surfer types
By Jian DeLeon

Mixing sporty influences with perennial menswear staples, this New York label remains one to keep your eye on, according to WGSN’s Jian DeLeon.

May 26, 2016
/

8 photos
Like

Hasta is a relatively young New York menswear brand we highlighted in a recent report on labels to watch. Inspired by a calm, beachy attitude and obsessed with technical fabrics that can go the distance, they just released a Spring/Summer 2016 capsule collection of handsome offerings ideal for a holiday surf weekend.

The founders, Rory Fortune, Ginger Jones, and Tyler Rowe are three guys with elevated tastes who bring an diverse mix of experiences into the brand, with previous stints at places like John Varvatos, Def Jam Records, and cult label Supreme.

Their collectively eclectic C.V.s inform the hybrid nature of their products, like a blaze orange bomber jacket with a prison-inspired arrow print, made of quick-drying Japanese nylon.

hasta-33_A

Key pieces from the Hasta capsule collection

hasta-33_C

Hasta’s Beach Pant takes the sportive appeal of a jogger but does away with the elastic cuff, opting for a cropped hem, taped seam zippers, and a drawstring waist.

It’s also made of an Italian seersucker fabric, which gives the trousers a sartorial sensibility to round out the modern functionality.

hasta-32_A

hasta-32_B

Also of note is Hasta’s take on the perennial spring staple: the polo shirt. Theirs is made from a luxe pique cotton, with the addition of a bonded back pocket to keep things like spare change or the keys to your beachside AirBnB. It reflects the sportive influence we’ve noticed going on in casual shirting, which we highlighted in a commercial update.

hasta-35_C hasta-35_A

The capsule collection dropped just in time for warmer weather, and is available at the brand’s website, hastasporting.com.

hasta-34_D hasta-34_C

LIKE THIS? Follow Jian on Twitter.

Subscribers can check out the five-page report on New York Menswear Brands to Watch here

Join WGSN for in-depth reports on up-and-coming labels and insight on modern consumer behaviour.


Related stories

3 photos
Reformation teams up with HAIM for its NYE collection

10 photos
Michael Kors Transeason 2017: The rise of the Boomerang dress

5 photos
This is how retailers should cater to the Gen Z shopper

Burberry rejects Coach's multiple takeover offers

1 min
#ICYMI Day 2: Everything is Gucci