Aug 10, 2019 | By Luke Tebbutt
Experience Lifestyle & Interiors on WGSN.
Dec 07, 2017
It’s December and the holidays are upon us. Among the Yuletide and mistletoe, there is another unexpected tradition that has begun to be a holiday staple – the magical world of Harry Potter.
At my family home, we regularly have the Harry Potter movies on repeat while cooking our holiday meal and hanging up a few of our Harry Potter Christmas decorations. So, I was amused to find that (among my peers especially) I am not the only one who indulges in this tradition.
It has been almost 20 years since the first book, Harry Potter and The Philosopher’s Stone, was published and became an instant classic. What has caught my attention though is that even after all of this time, six years since the last movie of the series was released, there is still a great interest and fandom in Harry Potter. In fact, in the past four months alone there have been numerous product launches focused around the world of Harry Potter. Maybe it’s the stressful state of the world, from politics to the economy that has us so worried that we’re reaching for magic as the answer. And brands are responding to this consumer appetite for childhood nostalgia topped with some magic.
For example, PBteen launched a Harry Potter collection this September consisting of everything from bed sheets and pillows to wall decor and furniture.
In October, Pendleton created a series of reversible heirloom blankets and scarfs inspired by imagery from the series. Magical symbols, wands, and lightning bolts are just a few of the recognisable patterns on these cosy wool items.
Williams Sonoma released a kitchenware line consisting of aprons and spatulas paying homage to the different houses at Hogwarts with plans to expand the collection into 2018.
Then this past month ThinkGeek released tableware in the same vein with four different place settings patterned with each house crest and a lyrical line from the Sorting Hat. So, users can feel like they are eating dinner at the Great Hall.
The list of product launches in the past few months alone is endless! The above collections have a refined look, they are not cluttered with logos or childish interpretations but rather reach an audience of all ages. The products help fans feel like they are truly apart of the world and not just admiring from afar.
Personally, I cannot wait to cosy up in that Harry Potter throw and binge watch the movies again this season, replaying them a good few times before the end of this year.
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