Feb 14, 2018 | By WGSN Insider
Get more with a WGSN membership. Click for a demo.
Harrods is set to launch its Happy New You campaign this month, which is devoted entirely to health, fitness and beauty. The store will unveil exclusive product launches and events as well as fitness and food demonstrations throughout January.
Shoppers will be able to book masterclasses and private consultations with Sensai and Dolce & Gabbana, while luxury brands such as Givenchy, Guerlain, Lancôme, Laura Mericer and Natura Bissé will offer exclusive product launches specially for the event. Additionally, Crème de la Mer and Dermalogica will offer skin consultations for men.
Also new to Harrods is Anne Semonin which will be unveiled in-stores this month as well as the launch of The Moroccan Hammam at the Urban Retreat.
Those looking to get fit for the New Year should head to the fifth floor where numerous sportswear brands will be hosting fitness classes, including a spin class by Glofaster and yoga classes from Sweaty Betty and Striders Edge. There will also be demonstrations from Technogym on how to use resistance bands, dumbbells and weights to improve fitness as well as a ballet-inspired barre class hosted by Lucas Hugh. Fitness fans should head to the third floor technology space where brands will be revealing the latest innovations and smart ‘wearable’ technology to keep fit.
Over in the food hall department shoppers can sample juices, organic teas and coffees offered by several leading beverage brands. Or enjoy healthy-eating and juicing demonstrations from Vitamix, Sage, Kuvings and Wüsthof in the Cookshop located on the second floor.
To promote this event, Harrods has transformed its windows with striking visual merchandising displays featuring 23 brands. Each beauty brand has adopted a sport theme to showcase their cult product. La Prairie opted for a snowy mountain with miniature skiers window display, while SK-II choose a t’ai chi inspired theme with sculpted figures standing under a cherry blossom tree.
Events and classes will run throughout this month, with beauty events running from 21-25 January and fitness classes starting on 19 January with a different class every day for a week.
Image credit: Austin Hutton
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.