While it’s not unusual to spot crusty old billionaires crowding the sidewalks of Soho
, today saw a crowd of billionaires of a different sort gathering on West Broadway. Japanese streetwear guru Nigo
) and hip-hop superstar/producer Pharrell
opened the first US boutique for their Billionaire Boys Club
and Ice Cream
labels. The devoted were finally allowed inside around 1pm – but only a few shoppers at a time – with a velvet rope and a doorman guarding the gate. The official press preview is not until tomorrow, but Stylesightings
is bringin’ the vibe early. And you thought only billionaires had exclusive access…(BBC/Ice Cream Flagship, 456 West Broadway, 212.777.2225
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