Jan 10, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Today Levi’s celebrates the 140th anniversary of the iconic 501 jean. In tribute to this milestone, the legendary blue jeans label has created a short film tracking the design evolutions of the 501 and its influence on culture throughout the decades.
The Stylesight denim team has been keeping track and taking part in Levi’s 501 140th anniversary celebrations this year, with their opening party in LA. and most recently, Lynn Downey’s stop off in London. But today, May 20th marks the exact day that the blue jean was born.
In celebration of this, Levi’s has released a short film paying tribute to all the eras, movie stars, fashion icons, and generations of people that have defined the 501 as one of the most worn and loved jeans of today.
Happy Birthday Levi’s! Here’s to another 140 years!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.