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Happy 90th Birthday, L’Officiel!

French fashion magazine L’Officiel celebrates its 90th anniversary this month, and to commemorate this milestone they asked 60 fashion designers and major labels ranging from Alber Elbaz to Joseph Altuzarra to select their favorite cover from the archives, which is featured in a supplement to the French edition.  We decided to follow suit with our own selection of favorites, featured below, highlighting the shifts in graphic design and gradual switch from illustration to photography since L’Officiel’s inception in 1920.  This barely skims the surface though: for those looking to dive deeper into the evolution of L’Officiel, visit the mind-bogglingly thorough online archive, where users can browse any issue of the famed publication.  Beware of heart palpitations however, for this jaw-dropping collection will have the most casual of vintage lovers swooning in ecstasy.

Scroll all the way to the bottom to see this month’s Jean-Paul Goude-directed cover featuring none other than Miss Style Rookie herself, Tavi Gevinson.  Props girl.


February 1922


June 1926


February 1927


October 1927


July 1928


December 1929


April 1931


May 1932


March 1937


June 1944


Special Collections Issue, Winter 1947


Summer 1959


June 1961


June 1966


1974


1979


1989


1990


90th Anniversary Issue starring Tavi Gevinson of Style Rookie, October 2011

All images courtesy of the Jalou archives.  Month or season + year indicated where possible.

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