A major collection of archive Helmut Lang is being exhibited at PFW
Jan 17, 2018 | By Samuel Trotman
French fashion magazine L’Officiel celebrates its 90th anniversary this month, and to commemorate this milestone they asked 60 fashion designers and major labels ranging from Alber Elbaz to Joseph Altuzarra to select their favorite cover from the archives, which is featured in a supplement to the French edition. We decided to follow suit with our own selection of favorites, featured below, highlighting the shifts in graphic design and gradual switch from illustration to photography since L’Officiel’s inception in 1920. This barely skims the surface though: for those looking to dive deeper into the evolution of L’Officiel, visit the mind-bogglingly thorough online archive, where users can browse any issue of the famed publication. Beware of heart palpitations however, for this jaw-dropping collection will have the most casual of vintage lovers swooning in ecstasy.
Scroll all the way to the bottom to see this month’s Jean-Paul Goude-directed cover featuring none other than Miss Style Rookie herself, Tavi Gevinson. Props girl.
February 1922
June 1926
February 1927
October 1927
July 1928
December 1929
April 1931
May 1932
March 1937
June 1944
Special Collections Issue, Winter 1947
Summer 1959
June 1961
June 1966
1974
1979
1989
1990
90th Anniversary Issue starring Tavi Gevinson of Style Rookie, October 2011
All images courtesy of the Jalou archives. Month or season + year indicated where possible.
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