Aug 10, 2019 | By Luke Tebbutt
Experience Lifestyle & Interiors on WGSN.
Oct 18, 2017
By WGSN Insider
As of this moment in 2017, the Swedish term “Lagom” has accumulated a total of 37,656 hashtags on Instagram and is this year’s growing lifestyle trend. Lagom is described as “not too much and not too little—just right”, it’s all about balance, and equality, and is growing in popularity thanks to Niki BrantMark’s latest book release of the same name. As lifestyle trends go, it is fast replacing its predecessor, “Hygge”.
Among the speed of our always-on lifestyles, consumers and designers alike are adopting philosophies to implement balance and sustainability at a local level. IKEA have recently announced it as part of their global business strategy, an example being their 2017 More Sustainable Store.
With the home a place of increased personalisation, wellness and a reflection of mindset, we’ve picked out four individuals embracing Lagom in their own way through Instagram:
Creative Director, The Art of E, Bordeaux
Appropriately named The Art of Essentials, Caroline Gomez runs an online shop selling craft-produced and exclusively-made ‘objects for everyday life’. Her Instagram account is a perfect insight into a life of colourful simplicity, relished family time and valued moments of….pause.
Collector Couple, Marston House, Vinalhaven
From antiques, to architecture, to rentals in France, follow the humble adventures of the older couple behind the Instagram account and online store, Marstonhouse. Living by the philosophy, stories-over-stuff, Paul and Sharon Mrozinski have travelled for over 30 years, collecting one-off items for the beautiful every day, to sell in their store. Total #lifegoals.
Potter, Janaki Larsen, Vancouver
Self-pronounced ‘mess-maker’, Janaki Larsen is a potter and mother living the simple life and designer for collective, Atelier St George. Her Instagram shows an appreciation for the process, craft’s imperfection and the worn, torn stripped-back aesthetic.
Prop and Food Stylist, Cooking Up Trouble, Portland
Working to nurture family lives via the mini cookbook, Cooking up Trouble, and donating 100% of the proceeds to Planned Parenthood, Anne Parker is an inspiration to any human. Anne and friends curate, style and promote vibrant, nourishing dishes — simple enough to achieve every day. Their manta? Small conscious changes can make a big impact on the world. Feed your mind, body, soul (and your eyes) with Anne’s rustic, wholesome Instagram page.
How will you live Lagom?
This blog post was a collaboration between Lifestyle & Interior’s Editorial Assistant, Marie Bourgat and Insight’s Alix Blankson.
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