Sep 15, 2017 | By Daisy Schofield
Request a demo to see WGSN for yourself.
Celebrate summer’s eminent arrival at the opening party for Hellawood, a surf-inspired pop-up shop and gallery presented by Foam Magazine and Urban Outfitters. Tonight from 7-10 PM, the always exciting Space 15 Twenty will present artworks from Danny Fuller, Alex Kopps, Kassia Meador, Joni Sternbach, Tin Ojeda, Dominick Volini, Adrian Gaut, Vanessa Atlan and Jenny Hueston, on display alongside innovative swimwear, surfwear, apparel and accessories for both ladies and gents.
Actual surfers in the crowd can place bids on custom surfboards by Paul McNeil, Curtis Kulig, Ben McTavish and Alex Kopps x Travis Reynolds. All proceeds from these one-of-a-kind boards will go to surf-based charities Beyond the Surface International and the Rio Breaks Foundation. Local super-group JJAMZ, featuring members of Bright Eyes/Rilo Kiley, Maroon 5, and Phantom Planet, will perform surprisingly sunny songs from their upcoming album Suicide Pact, set for release this July. If you can’t make it to the opening party, don’t sweat it: this is a month long affair where you can peruse merch from brands such as Thrills, Lightning Bolt, Fresco Towels, QSW, Wildfox, Tallow, Surf Bazaar, Zero, Jungmaven, Minimale Animale, Gypset, Hinu, Insight, Runwaydreamz, Samudra, Captain Fin, Freedom Artists and tons more. xx Ashley Churchill
Hellawood Pop-Up Shop and Art Show
Opening Party: Friday, April 6, 2012 from 7-10pm
Space 15 Twenty
1520 North Cahuenga Boulevard
Los Angeles, CA 90028
Photos: Courtesy of Fresco Towels, Kassia Meador, Minimale Animale, Tallow, Foam Magazine
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.