Hamleys to be bought in £100m deal by Chinese billionaire

Hamleys toy store

London’s 255-year-old toy store, Hamleys, is weeks away from being sold to a Chinese buyer for £100m, according to a report.

The sale is being linked to Yuan Yafei, head of the Sanpower conglomerate, which bought House of Fraser for £480 million in April 2014, The Sunday Times reported.

According to Forbes, Yafei is worth $2.2bn and his interests span retail, finance, real estate and collectibles.

Hamleys, which has its flagship store on London’s Regent Street, is currently owned by one of France’s biggest toy companies, Groupe Ludendo, which owns toy stores across France, Belgium and Switzerland. Ludendo bought Hamleys from Icelandic bank Landsbanki for an estimated £60m in 2012.

Founded in 1760 by William Hamley, Hamleys over 10 UK stores and 46 franchises.

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

UK Mother's day retail sales boost

March Mother's Day was a retail hit with UK shoppers

Eco-Friendly Easter Gifts- decorate your own eggs

Top 4 Eco-Friendly Easter Gifts for Kids (Easter Eggs Included)

Boohoo Man tailoring options available now

Boohoo Man upgrades its affordable menswear tailoring options