Hamleys to be bought in £100m deal by Chinese billionaire
By WGSN Insider

The sale is linked to Yuan Yafei, head of the Sanpower conglomerate, which bought House of Fraser for £480 million in 2014. WGSN Global News Editor Nigel Taylor reports

Oct 19, 2015
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Hamleys toy store
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London’s 255-year-old toy store, Hamleys, is weeks away from being sold to a Chinese buyer for £100m, according to a report.

The sale is being linked to Yuan Yafei, head of the Sanpower conglomerate, which bought House of Fraser for £480 million in April 2014, The Sunday Times reported.

According to Forbes, Yafei is worth $2.2bn and his interests span retail, finance, real estate and collectibles.

Hamleys, which has its flagship store on London’s Regent Street, is currently owned by one of France’s biggest toy companies, Groupe Ludendo, which owns toy stores across France, Belgium and Switzerland. Ludendo bought Hamleys from Icelandic bank Landsbanki for an estimated £60m in 2012.

Founded in 1760 by William Hamley, Hamleys over 10 UK stores and 46 franchises.

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