Nov 13, 2019 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
London’s 255-year-old toy store, Hamleys, is weeks away from being sold to a Chinese buyer for £100m, according to a report.
According to Forbes, Yafei is worth $2.2bn and his interests span retail, finance, real estate and collectibles.
Hamleys, which has its flagship store on London’s Regent Street, is currently owned by one of France’s biggest toy companies, Groupe Ludendo, which owns toy stores across France, Belgium and Switzerland. Ludendo bought Hamleys from Icelandic bank Landsbanki for an estimated £60m in 2012.
Founded in 1760 by William Hamley, Hamleys over 10 UK stores and 46 franchises.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.