Halal beauty is a burgeoning area of the beauty sector set to grow and grow. WGSN Beauty Assistant Emma Grace Bailey highlights the brands that have already tapped into this market
The Muslim consumer makes up nearly 30% of the total emerging market, yet within the world of cosmetics there is not a lot on offer for this consumer. However, some small, independent brands are changing that, by offering beauty products that meet the needs of this key consumer. Halal beauty products must: use no pesticides, contain no alcohol or fermented ingredients, be manufactured locally to reduce the effect on the environment, practice fair trade, treat employees with respect, and be free from any type of animal cruelty or ingredients forbidden under Islamic law.
These five key Halal beauty ranges, originating from India, Indonesia, Turkey and the UK, offer everything from make-up to hair care and skincare to enable a complete Halal-friendly beauty routine.
Iba is India’s first Halal cosmetics brand, masterminded by sisters Mauli and Grishma Teli in line with Ecotrail Personal Care. With a range of more than 60 products from creams and cleansers to lipstick, fragrance and hair oil, the line is said to be pure, safe and hygienic as well as Halal, vegan and vegetarian-friendly.
Designed with the Indonesian woman in mind, Wardah Beauty is formulated for the more sensitive Asian skin type. It is made with only premium, all-natural, Halal and safe ingredients for complete and thorough protection.
3. PHB Ethical Beauty
Home to the world’s largest range of natural, vegan and Halal-certified beauty products, UK-based PHB Ethical Beauty is handmade and available in more than 20 countries worldwide. Fifteen percent of net profits are donated to charity, with the brand aiming to become a not-for-profit organisation.
4. Amara Cosmetics
Located in North America, this beauty e-company is committed to Halal products. Founded back in 2010, it was one of the early adopters and provides pure, clean, cosmetic products that abide by Halal standards. In addition to make up, they also have a range of brushes too.
5. Sampure Mineral
The UK based cosmetics line is committed to making beauty products from natural ingredients, after the founder Samina got fed up with being able to find nothing similar that was readily available on the high street. The products let the skin breath and are extra gentle, certified for vegetarians too.
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