Jun 20, 2017 | By Carlene Thomas Bailey
Big data meets consumer insights. Experience WGSN.
British menswear brand Hackett has opened a new store in the heart of the City of London, at 55 Old Broad Street. The 150sq m store has been designed with the City customer in mind, offering the brand’s full range of bespoke, made-to-measure and personal tailoring services.
Personalisation is a strong focus of the new space: alongside a bespoke service for suiting, customers can also order personally tailored ties and bespoke cufflinks, embroidery on shirts and foil embossing of leather goods.
The store is divided into five different rooms, joined together by paneled Georgian archways. Each room showcases a different collection, from the Casual line to accessories and the Mayfair suiting collection.
While the Georgian design influences complement Hackett’s signature classic style, some modern features have been incorporated into the space, such as granite and limestone flooring and handmade polished wooden chairs, designed by British furniture designer James Harrison. Graphic artwork by the late Brian Blow is displayed around the store alongside an eclectic mix of artists’ sketches, period prints and Hackett’s campaign photography.
55 Old Broad Street
London EC2M 1RX
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.