Oct 18, 2017 | By WGSN Insider
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Jan 06, 2015
Habitat is launching a new concept of fragrance bars with the opening of its first Habitat Pure, in Paris, last December. The brand has developed four Pure collections around twenty exclusive scents, from rich oriental notes to subtle thermal ones. Scented candles, home fragrances, as well as body lotions and hand creams are arranged on a background of white marble which lend products a high-quality feel.
This new direction shows the growing interest home brands are giving to wellbeing and olfactory products, as consumers are increasingly attracted by the idea of calming the senses and taking the time. Subscribers can read more on this emerging trend here.
– Laurence Pasquier
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