Sep 21, 2017 | By WGSN Insider
Experience Lifestyle & Interiors on WGSN.
Mar 27, 2015
The Mini Habitat project in Homebase stores was first launched in 2012 and recently the company opened the 35th (and largest) retail space following this new model. The 5,600sqft shop in Chichester (UK) showcases over 1,300 products from the Habitat collection, including furniture, lighting, homewares and accessories.
“The Mini Habitat project has allowed us to extend our physical presence across the whole of the UK making us more accessible than ever with 38 different store locations,” comments Clare Askem, Managing Director of Habitat. “These stores have supported strong sales growth for us and this year we’re looking to continue this expansion meaning that customers are able to interact with Habitat products and staff more conveniently in locations stretching from Cornwall up to Scotland.”
The new store features interactive touch screens and video walls. New design features also include checkerboard flooring, a chair wall featuring best selling designs, a large gallery space as well as a new cash desk design.
Mini Habitat Chichester: Homebase, Discovery Park, Barnfield Drive, PO19 6UX
– Heloisa Righetto
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.