As the denim industry is embracing the gender neutral movement, iconic denim & lifestyle brand Guess announces its unisex collection.
It’s been pretty clear that iconic denim brand Guess has been on a roll this year going through more than one evolution. This year alone we have seen the successful launch and social media buzz around A$AP Rocky Guess originals, a vintage 90s throwback denim capsule collection. Now tapping into the gender-neutral movement, Guess bring us a unisex modern collection consisting of denim, loungewear, basic tee’s, classic blazers + button-down shirts, a fashion-forward t-shirt introduction and impressive outerwear that carries over from season to season.
“In a world that is always evolving and testing out new trends, it is important that GUESS, the global lifestyle brand, remains part of these gender-neutral movements that have been rapidly expanding and taking the fashion industry by storm,” says Victor Herrero, Chief Executive Officer of GUESS?, Inc. “Our newest launch, GUESS His & Hers marks our very first gender-free offering. I couldn’t be more proud to announce GUESS’ expansion into the unisex fashion category by helping blur the line with a collection of premium staple pieces made with luxe fabrics in classic shades and styles,” he added.
Check out the collection below:
The collection is available this month at select GUESS stores and shop.guess.com
The outerwear offering ranges from $198 – $498.
Like this? Check out gender neutral capsule line from Mother Denim here.
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