18 minutes ago | By WGSN Insider
Oct 10, 2016
It’s been pretty clear that iconic denim brand Guess has been on a roll this year going through more than one evolution. This year alone we have seen the successful launch and social media buzz around A$AP Rocky Guess originals, a vintage 90s throwback denim capsule collection. Now tapping into the gender-neutral movement, Guess bring us a unisex modern collection consisting of denim, loungewear, basic tee’s, classic blazers + button-down shirts, a fashion-forward t-shirt introduction and impressive outerwear that carries over from season to season.
“In a world that is always evolving and testing out new trends, it is important that GUESS, the global lifestyle brand, remains part of these gender-neutral movements that have been rapidly expanding and taking the fashion industry by storm,” says Victor Herrero, Chief Executive Officer of GUESS?, Inc. “Our newest launch, GUESS His & Hers marks our very first gender-free offering. I couldn’t be more proud to announce GUESS’ expansion into the unisex fashion category by helping blur the line with a collection of premium staple pieces made with luxe fabrics in classic shades and styles,” he added.
Check out the collection below:
The collection is available this month at select GUESS stores and shop.guess.com
The outerwear offering ranges from $198 – $498.
Like this? Check out gender neutral capsule line from Mother Denim here.
Follow Lourdes on Instagram here
DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.