Gucci-inspired denim to invest in now and love forever

If there’s one It jacket that everyone is talking about this season it’s Gucci’s Pre-Fall 2016 embroidered denim trucker. You can hardly scroll through your Insta feed or open any fashion magazine of the moment without this jacket in it, and this coveted piece has been over the street style circuit, too.


While embroidered satin jackets, or souvenir jackets as they’re known in the vintage world, have shown up everywhere, this denim take on the look feels truly fresh and unique.

Gucci creative director Alessandro Michele proposed a veritable cornucopia of romantic florals, tropical birds, butterflies and signature style eastern tiger on the back with the words L’Aveugle Par Amour (blind for love) on the rear of the perfectly oversized shearling trucker to equally winning effect.


So, whether you invest in this catwalk rendition, or this curated selection of Gucci- inspired denim jackets below, your outerwear is guaranteed to stand out from the crowd this fall.


Allsaints Birds Denim Jacket £148


Alice & You Butterfly Floral Jacket – £52


The Ragged Priest Venom Denim Jacket – £110



Love Culture Tiger Embroidered Jacket – £42.50



Topshop Embroidered Denim Jacket – £44



MIH Jeans Embroidered Denim Jacket – £295



Urban Renewal Embroidered Denim Jacket – £49



Dondup Birds Denim jacket – £TBC



Littlewoods Glamorous Embroidered Floral Denim Jacket – £57



Missguided Rose Floral Denim Jacket – £40

Like what you just read? Follow Samuel on Instagram for the latest indigo inspiration and denim news. 

DENIM HEAD? Our team of experts are at every trade show, determine tomorrow’s trends and know which looks are going to have a huge impact on your business.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.