May 21, 2019 | By Petah Marian
Dec 29, 2017
By WGSN Insider
Holiday season parties are normally awash with high-heels and sparkly dresses, but this season, comfort won out. After analysing the key festive footwear, it’s clear that occasion heels were replaced by slip-on shoes .
“The A/W 17/18 party season witnessed a shift towards comfort as flat shoes dominated new-ins, holding 30.9% of new-in shoe mix while high-heel volumes decreased 34.2% YOY (m/e November 30). This follows trends within apparel where comfort is a key driver for consumers,” explains WGSN retail data analyst Emma Griffin. “With the Gucci-effect still in full swing, comfort can now be extravagant, and for retailers, this can be achieved affordably. It’s key to update basic shapes with embellishments (+162.5% YOY) and velvet (+178.6% YOY) and manufacturing costs can be kept low while a higher price point can be offered,” she adds.
Proving that flat shoes weren’t boring this holiday season, a whole host of new styles were spotted coming from fashion retailers. The new slip-on styles were fun and festive.
“We saw the rise of backless mule styles, although delicate ballet shapes were noted too, especially in ornate materials such as satin, brocade and chintz. Embellishments run the gamut from feathers and pompoms, to pearls and rhinestones. Ballet ribbons remain a go-to design detail, joined by newer ankle bracelet styles in jewellery trims,” explains WGSN’s Senior Retail Editor Sidney Morgan-Petro.
So flats are no longer something that consumers stash in their bag to put on after the night has ended, once their heels have hurt their feet. Flats are now the main attraction.
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