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Gucci at 90

Founded in 1921, Gucci is entering its 90th year in 2011 as one of the world’s most established, iconic, and enduring luxury labels of all time.  Originally a leather goods company started by the enterprising Guccio Gucci, the label has seen its share of ups and downs over the past near-century developing its brand and product offering for a discerning customer. As luggage bred handbags favored by the world’s mid-century elite– Jackie O. and Audrey Hepburn, to name a few– Gucci’s prestigious name later became diluted by questionable collaborations in the late 70s [a delightfully tacky Cadillac Seville town car, featuring a gucci-logo-covered interior] and licensing deals, which led to near-bankrupty in the early 80s. Tom Ford’s infamous turnaround of the label in the 90s brought ready-to-wear cache to the label, before Frida Giannini stepped in with a more commercial sensibility, bringing unprecedented success to the Florentine brand.

For more on Gucci’s history, check out a book review of the rare ‘Gucci by Gucci’ tome, released in 2006, here.


Guccio Gucci, far right in 1921                                    Gucci luggage, 1937

 
Gucci’s 1st retail store, Florence                                Luggage circa 1940s

  
Model with Gucci Bamboo Bag, 1950s                            The iconic Bamboo Bag, first created in 1947

  
Jackie O. with her Gucci Bouvier Bag

  
Audrey Hepburn, Clark Gable shopping at Gucci’s store in Rome

  
Anita Ekberg posing in her Gucci bag                             Jodie Foster skating in Gucci loafers

 
Rod Stewart with his Gucci luggage                                       Gucci advertising photoshoot, early 1970s

 
Gucci Cadillac Seville, 1978


Tom Ford for Gucci, circa 2003

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