May 23, 2019 | By Alice Gividen
Request a demo to experience WGSN.
Milan: The minimalism and the down-to-earth styles that have been in the air this season have even found their way to the ultra-sexy house of Gucci. This season, designer Frida Giannini embraced clothing that her customers could wear beyond the club and the red carpet; a subdued palette and chic silhouettes gave the collection a level of sophistication that the house hadn’t yet seen under her direction. The opening look, a long-sleeved cream dress with discreet side cutouts, exuded a less-is-more attitude that felt perfectly of the moment. Slightly flared trousers, wrap skirts and boxy outerwear looked made to fit in with chic, real women’s wardrobes, but Giannini’s followers weren’t left wanting for the seductive looks for which the label is known. Luxurious furs and over-the-knee boots are sure to appeal to longtime fans, but this new direction will bring another dimension – and a new group of admirers – to the brand.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.