Oct 16, 2017 | By WGSN Insider
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Designed by Creative Director Frida Giannini comes Gucci’s first American store dedicated to trendy tots. Pint sized leather jackets, silk dresses, faux fur vests, bags and backpacks are just some of the Gucci goods up for grabs. Miniature furniture and a room full of Gucci branded eco-friendly teddy bears are placed throughout the store to keep kids entertained and parents perusing children’s couture at ease. While the hunger for high-fashion children’s threads seems to be growing, a word of caution for those pounding the Fifth Avenue pavement- the price tags and sophisticated interior design mirror those of the adult store and if it weren’t for the shrunken sizes you wouldn’t know you were in the (la la) land of Gucci kid’s. -Jordana Longo
725 Fifth Avenue
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