May 23, 2019 | By Cassandra Gagnon
Get more with a WGSN membership. Click for a demo.
Dec 19, 2017
From Benefit to Diptique, beauty gifting is getting a spiritual makeover in time for the holiday season. Within the gifting market, we’re seeing the rise of spiritual beauty gifts, which are inspired by mythical creatures and fortune-telling.
According to the WGSN Beauty team, key examples of this trend include: Benefit’s Hello San Francis Glow gift set. It comes in a tin box shaped like a crystal ball, and features five products dedicated to achieving the perfect glow, including cult fave High Beam liquid highlighter. Then there’s Diptyque’s Holiday Collection, designed in collaboration with street artist Philippe Baudelocque, and inspired by the constellations. Three candles take on mythical creatures, the dragon, the phoenix and the unicorn – cosmic animals that are a mainstay of Baudelocque’s oeuvre.
Well it reflects what we’re seeing across beauty as a whole. “In the current climate of political uncertainty and economic anxiety, a spiritually-focused counter-culture is beginning to emerge”, explains WGSN youth editor Sara Radin.
Today’s Millennials are asking themselves existential questions about faith and purpose, and are looking for answers in some interesting places. We’re seeing spirituality emerge as the new luxury, as the lines between faith, fitness and wellness blur, consumers seek serenity and an escape from the woes of everyday life.
Your beauty regime is no longer just about getting the best lipstick, beauty is now a focal point in your self-care strategy.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.