Apr 02, 2019 | By Joanne Thomas
The Active team was on hand yesterday afternoon for the Grand Opening of the new Reebok Crossfit gym on Fifth Avenue, the largest Crossfit box in Manhattan. Winners of the 2012 CrossFit Games, Rich Froning and Annie Thorisdottir were in the house to meet fans, pose for photos and help giveaway some awesome product. Music was bumping, excitement was in the air, and the line wrapped around the front of the store and well down 37th Street before it even turned 5 o’clock.
The new location is a hybrid for Reebok, consisting of a retail store on ground-level and a full CrossFit gym below it. With fun colors, cheerful staff and state-of-the-art equipment, you can’t help but be inspired to break a sweat and get to work. We can’t wait to get back down there and try it out first-hand! – Erin Mintun
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.